Building a Community First – Agents Robin Swanson & Jenna Crabtree
In the heart of Moorhead, Minnesota, two women are redefining what it means to lead with purpose, compassion, and integrity. Robin Swanson and Jenna Crabtree, co-owners of the Robin Swanson Insurance Agency, have built more than a successful business, they’ve built a community.
Rooted in Care
Before entering the insurance industry, Robin Swanson’s career began in nursing, a profession centered on care, empathy, and service. That same spirit continues to guide her today. Her nursing background instilled in her the importance of being present for people in their most challenging and happiest moments. Whether a client is experiencing a loss or celebrating the arrival of a new baby, Robin is known to show up, often quite literally at their doorstep, with a warm meal and a caring heart. Her leadership reflects a straightforward truth, which is that people don’t remember transactions; they remember compassion.
A Partnership Built on Purpose
Beyond their partnership, Robin and Jenna have cultivated a workplace that thrives on collaboration, mentorship, and shared purpose. The Robin Swanson Agency team is more than a group of professionals, they’re a family. Every agent and team member plays a vital role in delivering exceptional service to clients and upholding the agency’s reputation for care and reliability.
Every team member contributes to the seamless client experience that defines the agency, ensuring that every detail, from claims follow-up to renewals, is handled efficiently and with heart. They are often the reassuring voices on the phone and the friendly faces greeting clients who walk through the door.
Robin and Jenna invest deeply in their team’s success, offering mentorship, training, and encouragement that help every individual grow both personally and professionally. They’ve created an environment where every voice matters and every contribution is valued. Team meetings are filled with laughter, collaboration, and a shared sense of mission because everyone knows they’re part of something meaningful.
This unity translates directly into the client experience. When a challenge arises, they solve it together. It’s a culture where compassion drives performance, and excellence is achieved through teamwork.
Living the Farmers Union Mission
Robin and Jenna hold the Farmers Union Agency Mission Statement close to everything they do: To be the example in our service to our clients, our team, our family, and our community.
That mission is lived out every day through the collective effort of the entire team. Every client is treated like a neighbor, every policy is reviewed with care, and every community member is supported with sincerity. It’s this value-driven approach, powered by the dedication of the entire team, that sets the agency apart and keeps clients returning year after year.
A Culture of Compassion
Walk into the Robin Swanson Insurance Agency, and you’ll immediately feel warmth, comfort, and a sense of belonging. Their office feels more like a home than a business, intentionally designed to make clients feel at ease while navigating life’s big decisions. That atmosphere mirrors the tone of their leadership, which is approachable, honest, and genuinely invested in people’s lives.
Beyond the office, Robin, Jenna, and their team are deeply involved in local initiatives, volunteering their time and resources to causes that uplift Moorhead families. Whether it’s supporting local fundraisers, attending community events, or helping neighbors in need, their commitment runs far deeper than professional success.
Together, Robin Swanson and Jenna Crabtree have built a thriving agency grounded in connection, service, and community pride. Their story is proof that business success and human kindness coincide. In Moorhead, they’re more than insurance agents. They’re neighbors, advocates, and examples of what it means to serve.
P: 218-512-3003
P: 218-512-3003