A Family-Run Agency with a Legacy of Service in Northwest Minnesota – Agents Jay & Brady Swanson

For Jay Swanson, insurance has never been just a business, it’s an extension of a life shaped by agriculture, service, and community commitment. Jay grew up on a crop farm, where he helped grow soybeans, wheat, and beans, and that agricultural background still defines his work today. He continues to work on a farm and understands firsthand the realities farmers face, such as weather uncertainty, equipment investments, thin margins, and the importance of protecting what generations have built. That understanding is why the majority of his clients are farmers and business owners across Northwest MN and Northeast ND.

Before entering the insurance industry, Jay owned and operated a laundry service. After successfully selling that business, he transitioned into insurance and opened his first office in Warren, Minnesota, more than 25 years ago. Just a few months later, he relocated to the Thief River Falls office, where his commitment was tested immediately. A major windstorm hit the area, and Jay went straight to work helping clients through claims and recovery. Many of those same clients are still with him today, a testament to consistency, responsiveness, and trust earned when it mattered most.

In 2015, Jay’s son Brady Swanson officially joined the agency after earning his certifications and licenses while attending college at North Dakota State University. What started as a family connection quickly became a professional partnership built on shared values. Brady brought fresh energy and a long-term vision, while maintaining the same hands-on service their clients expect.

Together, Jay and Brady believe that being involved locally isn’t optional, but rather essential. Both serve(Jay Retired, Brady Still active) as firefighters in Argyle, are active members of the Lions Club, and serve on the board of their church. Their involvement reflects a simple philosophy of strong communities building strong businesses, not the other way around.

The agency’s success is also deeply tied to the people behind the scenes. Jay’s wife, Janelle, plays a critical role by managing payroll and accounts payable for the business on top of working full-time as a teacher. Her support, along with the dedication of their team at all locations at Jay Swanson Agency, has been instrumental in the agency’s growth and longevity.

After decades of service, one thing remains consistent. This is a family-run agency serving families, farms, and businesses with practical knowledge, steady guidance, and a commitment that doesn’t disappear after the policy is written.