Agent Ali Peters: Insurance Rooted in Agriculture, Built on Service

For Ali Peters, insurance isn’t just a career, it’s a natural extension of where she comes from.

Ali grew up on a crop and beef farm in Red Wing, Minnesota, where agriculture was part of everyday life. Today, that same farm remains in her family, with her dad and brother continuing to manage the family operation. Her firsthand understanding of farming gives Ali a unique perspective when working with agricultural clients because she understands that a farm is more than a business, it’s a way of life, a family legacy, and often a multigenerational investment.

After high school, Ali attended the University of Wisconsin-La Crosse, where she earned her degree in Marketing and Communications. Following college, she moved back home to Minnesota and began working at a local radio station. It was during this time that she met her husband, Matt, who also became part of the agency. Matt grew up on his family farm outside of Goodhue that he now runs and lives on, adding another strong agricultural connection to the Peters team.

Ali eventually transitioned from radio to a marketing company, while working there, she met Dan, the former owner of the agency. That relationship would ultimately lead Ali to Farmers Union Agency. She joined the agency in 2017 and fully took over the business in 2019.

Today, the Peters Agency is deeply rooted in agriculture. Farm and crop insurance are the agency’s bread and butter, and the majority of its clients are farmers. That agricultural expertise extends throughout the entire team, with everyone at the Peters Agency having a background or connection to agriculture.

Understanding Farmers Because They Are Farmers

Ali believes one of the biggest advantages of the Peters Agency is the team’s ability to understand the operations they insure. They know the terminology, the risks, the challenges, and the importance of protecting everything a farmer has worked so hard to build.

But Ali believes the relationship shouldn’t stop once a policy is written. In fact, she considers the agency’s service after the sale to be one of its biggest differentiators.

Ali stays in constant communication with both her clients and her staff, making sure questions are answered, policies continue to fit changing operations, and clients have someone in their corner when they need help most. That commitment becomes especially important when a client experiences a loss.

Over the years, Ali has helped numerous clients navigate storm damage and other unexpected events. She doesn’t simply point clients toward their insurance carrier and step away. Instead, she works alongside them throughout the process, making sure they understand their coverage, helping them navigate their claim, and advocating for them when questions or issues arise.

Ali isn’t afraid to push back when she believes something isn’t right. She stands up for her clients and works to make sure they receive the coverage and service they deserve.

That dedication has made a lasting impression on the farmers she serves.

“I have been in the farming business raising crops and livestock for over 50 years. Over that time, I have worked with various insurance agents and companies, but none compare to Ali Peters. Ali has been a wonderful asset to our farming operation, both in the selection of insurance carriers and in her exceptional service regarding our account and claim settlements.”

Coverage That Fits the Operation

For Ali, the goal is simple: make sure every client has the best coverage for their individual operation.

No two farms are exactly alike, which means their insurance needs aren’t either. Ali takes the time to understand how each client operates and looks for coverage options that make sense for their specific situation.

That approach is something clients notice.

“I’ve had a wonderful experience working with the team at Peters Insurance Agency. They are very professional, welcoming, and easy to talk to. They took time to answer all my questions and made sure I had the right coverage for all my needs. Ali is always looking for the best options and coverage that best fit our operation.”

More Than an Insurance Policy

Ali’s approach to insurance is built around relationships. She wants her clients to know that when they call the Peters Agency, they aren’t just another policy number. They have a team that understands agriculture, knows their operation, and will be there when they need them.

From helping a farmer select the right farm and crop coverage to standing beside them after a devastating storm, Ali believes the true value of an insurance agency is demonstrated when clients need it most. Her agricultural roots, combined with her marketing and communications background, have helped her build an agency where communication, advocacy, and service are at the center of everything they do.

For Ali Peters, being an insurance agent means more than selling a policy. It means protecting the farms, families, and livelihoods of the people who trust her, and being there for them long after the sale.

That’s the Peters Agency difference: agricultural expertise, personalized coverage, and service that doesn’t stop when the policy is signed.